Discovery Switches to Live + 3 for Most Programming
Discovery Communications and its U.S. networks will “immediately” begin reporting results based on Live + 3 ratings and delivery data for most programming, Discovery said in a news release Wednesday. “As time-shifted viewership continues to increase, Live + Same-Day data…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
no longer captures an accurate picture and value of our audience, and the lift from Live + 3 for many of our top programs is significant and growing,” said Chief Communications Officer David Leavy. In Q4, premieres on Discovery’s networks received a 23 percent ratings increase from Live + Same-Day to Live + 3, said the programmer. The company said it will continue to distribute Live + Same-Day data for live or special event programming.