Sens. Richard Blumenthal, D-Conn., and Deb Fischer, R-Neb.,...
Sens. Richard Blumenthal, D-Conn., and Deb Fischer, R-Neb., sent a joint letter (http://bit.ly/1lUprRM) to CBS CEO Les Moonves Wednesday asking about CBS’s rejection of certain American Television Alliance (ATVA) ads in favor of Local Choice, a Senate proposal to which…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
broadcasters object. A CBS Radio spokeswoman has previously confirmed to us that it rejected such ads because they did not meet its broadcast standards. Blumenthal and Fischer asked several questions of Moonves, such as whether CBS provided ATVA with a reason for the denial and what other communications issues for which CBS has refused to run advertisements. “We're very grateful that Sens. Blumenthal and Fischer are looking into this issue on behalf of consumers,” ATVA’s spokesman said. “CBS has the right to disagree with us about the best way to fix retransmission consent but they shouldn’t be stifling the debate. The American public deserves better from those entrusted with our airwaves.” A CBS spokeswoman declined comment.