About half of multichannel video programming distributor subscribers...
About half of multichannel video programming distributor subscribers say they're aware of TV Everywhere services, a study by the Cable & Telecommunications Association for Marketing found. It said 44 percent of MVPD customers “have verified at least once to view…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
TV content in the past six months,” in a news release. The study also identified correlations between TV Everywhere and increased positive perceptions of MVPDs and content providers. Fifty-five percent of respondents said the service “makes the MVPD subscription a better value for the money,” it said. About half of respondents said TV Everywhere makes them feel more positive about their service providers, it said. Hub Entertainment conducted the survey of 608 TV consumers ages 16-74 in April.