U.K. mobile operators EE, O2, Three and Vodafone...
U.K. mobile operators EE, O2, Three and Vodafone teamed up with the Information Commissioner’s Office to fight spam text messages, the GSM Association said Thursday. They're using GSMA’s spam reporting service, which provides a worldwide clearinghouse of messaging threats and…
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misuses, the association said. The service lets operators analyze spam attack patterns, and identify and shut down their sources, it said. Mobile users in Britain can report nuisance text messages by sending “7726” and “SPAM” to their service providers. Operators can share intelligence about spam attacks in real time, GSMA said. As a next step, the operators and ICO are considering ways to broaden the reporting service to address nuisance calls, it said. The Digital Marketing Association applauded the initiative, saying text spam and nuisance calls annoy millions of people and hurt the legitimate mobile marketing industry.