“Millennials” are an “active audience,” with 65 percent...
"Millennials” are an “active audience,” with 65 percent in that age bracket using a second device while they watch TV, Verizon Digital Media Services said in the results of a survey released Friday. Millennials are those between 16 and 34…
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years old, About 75 percent of those using a second device are using that device to post on Facebook, and 73 percent use it to shop online, Verizon said. Millennials watch 34 percent of their total TV online, compared with 41 percent watched on live TV and a combined 25 percent watched through DVR or on-demand services, Verizon said. Millennials “will change the TV industry by consuming content online,” Verizon said. “They consume less linear TV and more online -- but the vast majority still have service from an MVPD [multichannel video program distributor]. And those that do are much more likely to subscribe to things like premium networks.” Millennials are responsible for $1.3 trillion in annual consumer spending -- 21 percent of all consumer spending, Verizon said. Hub Entertainment Research conducted the study, which included an online survey of 1,000 consumers -- 800 were in the Millennial age bracket -- and in-home interviews with eight Millennials (http://bit.ly/1cCcesk).