T-Mobile’s “Uncarrier” strategy made 2013 “a great year...
T-Mobile’s “Uncarrier” strategy made 2013 “a great year for us,” CEO John Legere said Tuesday during a conference call with investors. T-Mobile added a net 1.6 million subscribers in Q4, including a net 869,000 branded postpaid subscribers and a net…
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112,000 branded prepaid subscribers. The No. 4 U.S. carrier added more than 4.4 million net subscribers during 2013. Legere said that growth is proof of the “tremendous market response” consumers have given to T-Mobile’s Uncarrier strategy, in which the carrier has used new policies -- including no longer using service contracts, improving its device upgrade plan and allowing free international data roaming -- to lure customers away from its larger competitors. T-Mobile said it expects to add another 2-3 million postpaid subscribers during 2014. T-Mobile ended Q4 with a $20 million net loss primarily due to costs associated with the Uncarrier strategy, though the carrier ended the year with a $35 million net profit, according to an SEC filing. Legere declined to comment about continued speculation about the viability of a potential Sprint/T-Mobile merger, but said the carrier continues to believe the U.S. wireless industry is “ripe for further consolidation."