Rapid growth in use of messaging and social...
Rapid growth in use of messaging and social media apps drove a 115 percent increase in overall mobile app usage from 2012 to 2013, said Flurry Analytics research released Monday (http://bit.ly/1j3X68w). Messaging and social app usage tripled over that time…
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span, the research showed. “This type of growth could explain the high valuation Facebook has allegedly put on SnapChat or Facebook’s rush to add direct messaging in Instagram, an app frequented by teens,” said a Flurry blog post. Utilities and productivity app usage was increased the second most, after messaging apps, in 2013, according to the research. Use of utilities and productivity apps went up 149 percent, it. Flurry based its research on 400,000 apps it tracks in its analytics system, said the blog post. The company has done analytics work for companies such as Yahoo, eBay, T-Mobile and Sprint, said its website.