Netflix is testing a $9.99-a-month streaming plan, in...
Netflix is testing a $9.99-a-month streaming plan, in addition to the $6.99 one it announced earlier this week, spokesman Jonathan Friedland said Tuesday. Subscribers opting for the $9.99 plan can stream content to three screens at the same time, he…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
said. Under the $6.99 test, subscribers can only stream to one screen at a time. Just like the $6.99 plan, “not everyone will see” the $9.99 plan at Netflix.com when signing up for a plan and “we may not ever offer it generally,” said Friedland. The $9.99 test, like the $6.99 one, is only available to new subscribers, he said. Netflix marketing tests usually “take anywhere from several weeks to several months,” said Friedland. “Whether we roll out any of these options depends on the test results."