Cable operator Cogeco’s Atlantic Broadband will launch TiVo-based...

Roamio in the Cumberland, Md., market in October and has since expanded it to Aiken, S.C., and Miami, and plans to add the Annapolis, Md., and Uniontown, Altoona/Johnstown and Warren/Bradford, Pa., areas by early next year, Isenberg said. The Roamio DVR marketed by Atlantic added a Multimedia over Coax (MoCA) connector and Atlantic is “in the final stages” of internal testing of both the TiVo-based mobile app and TV Everywhere offering, Isenberg said. Atlantic had 230,304 video customers Aug. 31, along with 177,108 customers for broadband and 78,246 for telephone, Cogeco said. Video subscribership was down 7,009 from a year earlier and the service had 44.5 percent penetration in Atlantic markets, Cogeco said. Cogeco bought onetime Charter Communications affiliate Atlantic for $1.3 billion in 2012. “We plan to knit together these services so that if you are a TiVo customer and TiVo knows what things you have set season passes for, the TV Everywhere platform will know that and serve you related content instantly,” Isenberg said. “It will lead to a much more personalized and consistent experience across platforms and will ultimately allow people to find the content they want to watch faster and easier.” The mobile app and TV Everywhere services will be offered free to subscribers to Atlantic’s existing TiVo bundles. Atlantic hasn’t disclosed how many TiVo customers it has. Isenberg said it has so far received a “great response” from new and existing customers. The Internet services, which were recently upgraded to 75/5 Mbps and 30/3 Mbps from 40/3 Mbps and 20/2 Mbps, have attracted many TiVo customers, Isenberg said. About 70 percent of Atlantic’s new subscribers choose the DOCSIS 3.0-based services, he said. Less than 50 percent of the total subscriber base get the DOCSIS 3.0 service, he said. While its parent Cogeco has deployed Rovi’s remote recording and XD tablet streaming services in Canada, Atlantic will retain TiVo in the U.S., Isenberg said. It also will continue to push TiVo with an install base that also includes Cisco and Arris’s Motorola Mobility set-tops, he said. Those customers subscribing solely for video will likely get Cisco or Motorola set-tops, Isenberg said. “What we market, sell and believe is the right platform to meet customer needs going forward is TiVo,” he said. “For us they are the only platform that offers the ability to stream live TV into the home and because they are cloud-based we can provide a multi-screen experience.” With TiVo readying both a cloud-based user interface and network DVR, an increasing number of functions will likely migrate to servers from a set-top, Isenberg said. The trend will start with “incremental storage and archiving and then over time I would expect to see more and more of the capabilities moving to a hosted platform,” Isenberg said.