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The Advanced Television Systems Committee released an implementation...

The Advanced Television Systems Committee released an implementation guide (http://bit.ly/17pKvTo) for TV stations to broadcast mobile emergency alert system (M-EAS) messages along with their mobile DTV offerings, said an ATSC news release Wednesday. The new handbook provides instructions on how…

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stations can update broadcast equipment and “demonstrate the new functionality to local emergency management agencies,” said the release. M-EAS “uses Mobile Digital TV to reach viewers with video, text, by sound, and with informative maps, graphics, and instructions,” the release said. The technology generates a banner alert that is displayed by individual devices, and can include supplemental information “as HTML pages, maps and images, and video files,” said the release. Adding M-EAS to a station “can be accomplished at very modest cost,” said ATSC M-EAS Implementation Team Chairman Jay Adrick. The technology doesn’t requires additional radio frequency, uses the Common Alerting Protocol used by government agencies, and also “runs in the background, allowing regular TV programming to continue,” he said.