Legislation to tamp down the volume of TV ads limits what...
Legislation to tamp down the volume of TV ads limits what multichannel video programming distributors must do, the American Cable Association said in an FCC filing posted Friday in docket 11-93 (http://xrl.us/bmgp68). It said the CALM Act, requiring the FCC…
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to apply an ATSC noise standard to TV stations and MVPDs, only mandates pay-TV companies pass through “without alteration the dialnorm metadata in commercial advertisements inserted upstream by programmer.” Every cable system doesn’t need to “install and utilize equipment to monitor and correct the loudness of commercial advertisements inserted in several hundred programming channels upstream,” the association said. Because the act says the commission must impose new ATSC standards without giving that organization “explicit direction” for successor standards, nor giving the agency the chance “to review the actions of that body to ensure they are lawful,” the ACA said the FCC “faces serious legal concerns in implementing the statute.” ACA representatives met with front-office staff of the Enforcement and Media bureaus and with FCC General Counsel Austin Schlick. Other MVPDs have made similar arguments about the act’s limits on what they must do (CD Sept 22 p20).