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Advanced TV Systems Committee work on over-the-air 3D TV, next-generation...

Advanced TV Systems Committee work on over-the-air 3D TV, next-generation broadcasting and Internet-enhanced TV will commence under three separate planning teams at the committee, ATSC said. Craig Todd, chief technology officer at Dolby Labs, will lead the 3D TV team.…

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PBS Chief Engineer Jim Kutzner will lead the Next Generation Broadcast TV team. Rajan Mehta, director of digital TV Standards, policy and strategy for NBC Universal will lead the Internet Enhanced TV team. “ATSC and its members will be well-positioned to address longer-term strategic goals while continuing our strong focus on immediate industry requirements,” said ATSC Board Chair Wayne Luplow. The teams will explore the technical feasibility and market requirements of each technology, ATSC said.