A dozen of the largest TV station groups said they will form...
A dozen of the largest TV station groups said they will form a joint venture to offer a national mobile content service using the ATSC Mobile DTV standard. Belo, Cox, E.W. Scripps, Fox, Gannett, Hearst, Ion, Media General, Meredith, NBC,…
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Post-Newsweek and Raycom are in the group. All except Ion, Fox and NBC said they had formed the Pearl Mobile DTV company to act on their behalf in the venture. All the stations in the joint venture will contribute spectrum, content, marketing resources and cash, the participants said. “The venture is designed to complement the Federal Communication Commission’s (FCC) National Broadband Initiative by giving consumers mobile access to video content while reducing congestion of the nation’s wireless broadband infrastructure,” they said. The venture is the first step toward forming cross-industry and company partnerships that will get additional mobile programming to viewers, said Jack Abernethy, Fox TV Stations’ CEO. The participants said they will announce a management team to add programming, spectrum and distribution partners.