Radio industry sales for 2009 will reach $13.3 billion, BIA/Kelse...
Radio industry sales for 2009 will reach $13.3 billion, BIA/Kelsey projected. That’s a 19 percent drop from last year, it said in its quarterly Investing in Radio Market Report. It projects overall radio industry sales to bounce back slightly…
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next year, reaching $13.5 billion “Radio has strong brand equity in local markets, the economy is slowly coming out of recession, the industry continues to show strong listenership levels with teens and younger adults and the possible introduction of FM radio receiving chips in cellular phones” will all help boost performance next year, said Vice President Mark Fratrik.