Broadcasters face several challenges before they can introduce mo...
Broadcasters face several challenges before they can introduce mobile DTV services, said Jerald Fritz, Allbritton general counsel. Challenges include working out the mobile rights for the programming that stations distribute from networks and syndicators, even if the service is…
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as simple as a free-to-air simulcast of the station’s main programming, he told a BIA Advisory Services conference. “Anytime there is money involved, if the network sees it or the syndicator sees it, they're going to want a piece of it.” Having enough receivers in the hands of consumers is another challenge, he said. Ultimately, one of the wireless carriers will be interested in including a mobile DTV receiver in their phones, said Anne Schelle, Open Mobile Video Coalition CEO. “I think you are going to see a cell carrier step in and want to offer this as an add-on to what they already offer in terms of mobile video.” Apple devices could also be platforms for mobile DTV, most likely through an accessory that attaches to either device, Schelle said. She said OMVC has talked with Apple and its iPod division has liked the idea of a free-to-air service. “They would be interested, I think, in an accessory,” she said. “I don’t think they are interested in incorporating a chip right now, but they love accessories, so maybe that’s the way to go.”