Broadcasters will probably build mobile DTV facilities before man...
Broadcasters will probably build mobile DTV facilities before manufacturers put ATSC mobile receivers in devices, Sinclair CFO David Amy told investors at a UBS conference Tuesday. “The challenge for the industry is going to be what to we do…
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first,” he said. “My guess on that is that we as broadcasters will have to initiate the model and just start broadcasting mobile content and allow the manufacturers to follow us.” The ATSC recently approved as a candidate standard the framework for TV stations to offer a mobile DTV service. Amy expects the final standard will be approved by May, and it will be fall before there’s widespread adoption. Though mobile DTV has been a big focus for Sinclair, it hasn’t been as aggressive about online opportunities, Amy said. “We haven’t spent a whole lot of time talking about Internet revenue,” he said. “It’s an area in which we've notably not been aggressive in going after.” But as Sinclair’s advertisers seek more online ad opportunities, the company will provide them, he said. “It’s not lost on us, and we're becoming more aggressive in terms of going after that money.”