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Rules in the FCC DTV consumer education order requiring CE makers...

Rules in the FCC DTV consumer education order requiring CE makers to pack consumer advisories on the transition with a broad range of CE gear they import or ship interstate caught CEA off guard, a spokesman said Thursday. CEA…

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expected every industry to come under some requirements, but wasn’t ready for the advisories order, he said. “We expected the FCC to merely supplement our extensive education efforts,” he said. “We also expected the requirements to be within the scope of the FCC’s jurisdiction. Our simple request to the Commission is to clarify what it meant in the order, which we believe they can easily do on their own motion.” He didn’t address our query on whether CEA regrets not having more aggressively lobbied the agency before its Feb. 19 adoption of the order, released March 3.