In the NTIA DTV coupon program contract IBM landed last August, t...
In the NTIA DTV coupon program contract IBM landed last August, the vendor proposed designing a coupon mailer “such that it stands out among the onslaught of mail any consumer might receive.” IBM’s “solution envisions multi-color highlights and call-to-action…
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statements on the exterior envelope,” its contract proposal said. Instead, IBM is mailing the coupons in a white envelope with the program’s “TV Converter Box” logo in black and white in the return address.