Consumers requested 3,811,200 DTV converter box coupons through m...
Consumers requested 3,811,200 DTV converter box coupons through midnight Jan. 25, according to NTIA data. The data run by state and “ZIP3,” the first three digits of ZIP codes. Texans requested the most coupons, 336,176, followed by Californians (320,997)…
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and Michiganders (195,695). Other states in the top 10: Pennsylvania (193,782); Illinois (191,652); Ohio (188,996); Florida (184,841); New York (176,087); Indiana (123,911); and Missouri (118,495). The northern suburbs of Dallas in the 750 code requested 50,030 coupons, by far the most of any ZIP3, the data show. Next was Chicago (606), requesting 39,436 coupons. Texas was the only state with three ZIP3 codes in the top 10. Portland, Ore., in the 972 ZIP3, placed fourth nationally, though Oregon as a state ranked 13th. Portland is where IBM subcontractor Epiq Systems bases its coupon request operations. We asked NTIA if Portland’s ranking was coincidence. “No way to tell,” a spokesman said. He speculated that perhaps the Portland media gave the coupon program “bigger play” than in other markets.