Broadcasters have pledged over $1 billion to promote the DTV tran...
Broadcasters have pledged over $1 billion to promote the DTV transition, and retailers should step up by stocking converter boxes as of February, when NTIA begins mailing the $40 coupons, NAB President David Rehr told Best Buy CEO Brad…
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Anderson in a letter. NAB, which released the letter, said copies also went to the CEOs of Circuit City, Kmart, Wal-Mart, RadioShack, Sam’s Club, Sears, and Target. “Many in your industry have spoken of the necessity of a retail commitment” to the coupon program, Rehr said. “Now that the operational details of the program have been established, having converter boxes available from day one is vital to its success.”