Broadcasters will run consumer trials of two competing mobile DTV...
Broadcasters will run consumer trials of two competing mobile DTV systems this year in separate markets, the Open Mobile Video Coalition announced at CES. Broadcasters led by Ion Media will use programming from SES-Americom’s IP-Prime offering to test Samsung…
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and Rohde & Schwarz’s A-VSB system as well as LG and Harris’ Mobile Pedestrian Handheld system. Those mobile DTV technologies and another from Micronas and Grass Valley are being considered for an industry standard by the ATSC. The coalition will hand out mobile DTV-enabled cell phones, portable media players and laptops to consumers in multiple test markets, the group said. It hopes to learn how consumers are likely to use mobile DTV and to see how each system performs. “Broadcasters are focused on launching mobile digital television services in 2009, and these consumers trials are a critical component of our due diligence,” said Brandon Burgess, Ion Media’s CEO and the coalition’s chairman.