Consumers will pay for mobile TV services, Mobile Digital TV Alli...
Consumers will pay for mobile TV services, Mobile Digital TV Alliance said in a study pushing open standards and DVB-H. “But testing the waters with unicast” video services such as Verizon’s V Cast “will not do the trick” in…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
getting the public to adopt video on mobile devices, Alliance Pres. Yoram Solomon said in the paper: “When prospective subscribers are asked if they are willing to pay $20 a month for the service, before experiencing the service first-hand, only 10% on average respond positively. However, once holding phones in their hands with real, live, high-quality broadcast services available, this number should change, and more than 50% will be willing to pay for the service, as worldwide commercial trials (Italy, Finland, U.K.) have shown.” Mobile video ads “must be treated carefully… and be focused and relevant to the specific subscribers,” he said. That’s a drawback for mobile broadcasting because broadcast ads are more generic and harder to target than ads tied to VoD or IPTV.