There’s an audience measurement function built into Sirius’s new ...
There’s an audience measurement function built into Sirius’s new Wi-Fi-enabled Stiletto handheld, Paul Blalock, Sirius senior vp-investor relations, told the ISCe Satellite Investment Symposium in N.Y. Tues. Whenever the Stiletto is within range of a wireless network, Sirius “can…
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check to see what kind of channel listening habits you've had,” Blalock said in reply to a question whether Sirius uses Nielsen-like listener tracking services. Sirius does not, Blalock said.