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LG Electronics will deliver a prototype DTV converter box to MSTV...

LG Electronics will deliver a prototype DTV converter box to MSTV-NAB in Sept. 1/3 the original’s size and integrating most ATSC tuning and reception functions on a single chip, an LG spokesman told us at N.Y. news briefing. The…

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device goes a long way toward meeting the goal of a DTV converter box costing $50 or less by the Feb. 2009 analog cutoff, the spokesman said. The box, which LG plans to self- certify as eligible for the NTIA’s $40 coupon program, has separate ROM and RAM plus a video input and RF 3/4 channel output. It may add a smart antenna output to accommodate a powered or unidirectional DTV antenna, the spokesman said. The box is being developed based on expected demand for 20-40 million units, not all will require a new antenna, he spokesman said. The box will ship in 2008, when the coupon program kicks in.