News from Washington Post Co.’s flagship newspaper will be availa...
News from Washington Post Co.’s flagship newspaper will be available on radio broadcasts in the D.C. area by April 1. The owner of The Washington Post is working with Bonneville International in what one media critic said was the…
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first arrangement of its type. Washington Post Radio will be carried on Bonneville’s 107.7 FM and 1500 AM. As part of a rejiggering of the broadcaster’s frequency allocations in the city, all-news station WTOP will be moved from those 2 locations to 103.5 FM, and all- classical WGMS will replace a popular music station on 104.1 FM, all owned by Bonneville. The “experiment” is “wonderful,” said Andrew Schwartzman, exec. dir.-Media Access Project, an activist who’s often critical of large media firms. “If they can successfully leverage Washington Post content onto radio, they are spreading their costs,” he said. He said the paper may also be able to boost circulation, at a time of declining readership of many large metropolitan dailies.