Thomson and Zoran said they teamed to develop an ATSC-compliant r...
Thomson and Zoran said they teamed to develop an ATSC-compliant reference design easily integrated into analog CRT TV sets or set-top converter boxes for DTV reception. The reference design is based on Zoran’s SupraHD 640 processor and Cascade 2…
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demodulator, plus the Thomson DTT 7602 DTV tuner device. They said the reference design’s compactness would enable set makers to incorporate it easily directly into an analog TV chassis or a set-top converter box. The reference design “offers a DVD-class video and audio experience far superior to what consumers are receiving today on their analog NTSC televisions,” said Dave Pederson, Zoran vp-corporate mktg. No costs were given, but Zoran has said converter boxes containing the SupraHD 640 processor could retail for $50 or less by a 2009 analog cutoff, assuming mass production volume. The companies said they plan to demonstrate the design at CES. Thomson LG, were picked by the NAB and MSTV to devise a low-cost DTV converter box.