Scientific-Atlanta (S-A) will use Microsoft IPTV software in its ...
Scientific-Atlanta (S-A) will use Microsoft IPTV software in its set-top boxes, including those used in the upcoming launch of SBC’s pay TV service. The latest deal expands a previous relationship between Microsoft and Scientific-Atlanta, which had been working on…
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encoders, S- A IPTV Product Dir. David Alsobrook told us. The firm is “targeting a worldwide market” for IPTV set-top boxes, he said. It will roll out separate models for the U.S. and international markets. The model for SBC -- which plans to sell a pay-TV service of its own to compete with cable operators -- will be ready by mid-2006, Alsobrook said. “We haven’t actually announced any other customer commitments at this time,” he noted. The S-A integration is “going well,” said Ed Graczyk, Microsoft TV mktg. dir., who called the accord announced Mon. “an extension of that longstanding history” between the firms. He said Microsoft is conducting trials of its set-top box software for Verizon’s FiOS project, which also will compete with cable operators in selling faster Web service and pay TV. “We're on target with them” for a FiOS launch this year with a Motorola set-top box, Graczyk said. SBC this month picked Motorola and S-A to provide set-top boxes for its introduction of IPTV set for late this year or early next (CD Aug 19 p5).