C-COR Expects to Expand Advertising Gear Deal With Comcast
PHILADELPHIA -- C-COR, which recently bought Larry Ellison’s media advertising system provider, expects to expand to new markets a deal to help Comcast sell ads in the Philadelphia area. C-COR Solutions Pres. Michael Pohl, speaking in an interview here at the Cable & Telecommunications Assn. for Mktg. (CTAM) conference, said the company “will deploy in a number of other markets with them.” He wouldn’t elaborate.
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Comcast is replacing its ad insertion products with C-COR gear, Pohl said. Comcast’s Spotlight ad sales division said in April it agreed to use C-COR’s GigE product in Philadelphia, where it has hq. C-COR bought nCube, which counted Oracle co-founder and CEO Ellison as an investor, in a deal initially worth about $90 million. Ellison now has “a substantial ownership” in C-COR, Pohl said, declining to be more specific.
C-COR expects to continue to see use by Adelphia even after most of the bankrupt cable operator’s systems has been bought by Comcast and Time Warner, Pohl said: “I don’t think there is going to be any issue there.” The company expects “robust” expansion in the market for its products industrywide, Pohl said.
In fact, Adelphia Mon. expanded its relationship with C-COR. The cable operator will convert its W. Palm Beach, Fla., ad insertion system to C-COR, the companies said in a separate announcement at the cable show. Adelphia also will use C-COR’s GigE product in Cleveland.