Sirius is solidly ‘on pace’ to meet its one million subscriber ta...
Sirius is solidly “on pace” to meet its one million subscriber target by year-end, CEO Joseph Clayton said during a conference call with analysts. He said it added 90,602 subscribers in the first quarter, for 351,663 total. Sales performance…
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in March was 2nd only to Dec. as Sirius’s best month; Jan. and Feb. were the 3rd and 4th best, respectively, Clayton said. Citing the latest available NPD data, Clayton said Sirius recorded a 41% Feb. retail market share in satellite radio -- and continued to hold the lead in the car head unit and receiver category, capturing over 60% share at retail. The company reported revenue of $9.3 million for the first quarter, compared to $1.3 million a year ago. Responding to an analyst question whether Sirius would consider hiring Howard Stern or other shock jocks, Clayton said “we're interested in any entertainer or performer who can help build our subscriber base. But there are limits in terms of what is acceptable to the American public and what the economics are.” On the indecency issue, Clayton said: “Whether it’s our gay and lesbian channel on one side of the dial or our Catholic church network on the other side, I maintain that you can find some Americans who will say either one of those is indecent. So I'm not about to define indecency, nor do I believe that that’s the government’s responsibility either.” With a subscription service, like Sirius, “people know what they're getting when they sign up.” Clayton said. “So there is a choice. This is not like free terrestrial radio or free television broadcasts. Those all being said, we have a certain ethics conduct that I think all broadcasters have to follow.”