The Children’s Media Policy Coalition urged the FCC to ensure tha...
The Children’s Media Policy Coalition urged the FCC to ensure that any increased channel capacity due to the DTV conversion translate into an increase in the amount of children’s programming. The Coalition, in an ex parte filing last week,…
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also urged the FCC to adopt programming guidelines for broadcasters that reflect TV technical capabilities including digital technology that could give parents detailed information about the nature of the shows and the V-chip, which can be adapted not only as a filter but an indicator of programming that is beneficial for children. In addition, the Coalition asked the FCC to maintain its current policy of separating ads from kid programming, so children don’t become confused when an ad airs during a show, said Coalition attorney James Bachtell. The FCC should also apply this policy to future TV technology. As TV becomes more of an interactive medium there is a possibility that children could click on a Scooby Do character during programming and be moved to the Scooby Do Web site, where gifts and games are sold, Bachtell said.