Simon & Schuster Interactive (S&SI), the game publishing division...
Simon & Schuster Interactive (S&SI), the game publishing division of Viacom, said it developed a plan with cable industry veterans Chip James and Bill Zaccheo that would drive cable modem subscriptions through online gaming called “massively multiplayer online gaming…
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“(MMOG). “To date, the cable industry has focused their marketing on always-on and the fast download speed that cable modems provide. We think it’s great entertainment that will be a catalyst to drive new subscriptions and customer retention,” the company said. Cable operators will distribute the MMOG title Eve to new and existing subscribers, it said. Although the estimated street price of Eve is $50, operators who participate will get the game at a substantially reduced rate, S&SI said.