Zenith supports FCC mandate that DTV tuners be included in analog...
Zenith supports FCC mandate that DTV tuners be included in analog sets, beginning with largest sets and working down, it said in ex parte filing at Commission. “Phasing in integrated ATSC reception over time… will provide the best way…
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to provide consumers with cost-effective products while achieving the national policy objectives,” Zenith Senior Vp Richard Lewis said: “But we cannot act unilaterally.” Company said cost of adding DTV tuners was “less than $200 and falling,” and fall was faster than decline in overall price of DTV sets. “By the time ATSC reception gravitates to small-screen TVS,” it said, “the cost of producing a digital receiver can be about the same as an analog tuner.” Zenith said mandate was necessary to allow sets that included DTV tuners to compete with low-cost set manufacturers: “The extremely price-competitive consumer electronics market demands a level playing field.”