Technology isn’t only solution for digital piracy and any attempt...

of top 7 Hollywood studios -- Disney, Universal, MGM, News Corp., Viacom, AOL Time Warner and Sony -- offering “to advise you on the technical solutions” for protecting content online but noting that technology was “not the only solution.” Among solutions proposed: (1) Educating consumers about harm from piracy. (2) Enforcement of existing laws against piracy. (3) “Exploring avenues to harness the power of the Internet in bringing robust content to consumers.” (4) Addressing consumers’ desire for fair use rights, both as traditionally defined and as might seem appropriate with new technologies. High-tech CEOs -- Microsoft’s Steve Ballmer, Intel’s Craig Barrett, Sybase’s John Chen, Dell’s Michael Dell, Hewlett-Packard’s Carly Fiorina, Motorola’s Christopher Galvin, IBM’s Louis Gerstner, NCR Corp.’s Lars Nyberg, EMC Corp.’s Joseph Tucci and Unisys’ Lawrence Weinbach -- were responding to April 12 letter from Hollywood CEOs requesting further cooperation in finding digital rights management solutions, including possibility of forming new task force. High-tech CEOs said they intended to continue working with the Copy Protection Digital Working Group, which developed coding system for DVDs, but “unfortunately there is no panacea chip or cure-all piece of code that will stop piracy completely.” That’s particularly true, they said, in P2P, which is part of “the core nature” of computing and Internet. “Any solutions to the problem of piracy must not compromise the innovations this functionality has to offer,” they wrote. While encouraging Hollywood to “embrace the Internet as a medium for commerce,” they said that they wouldn’t accept any technology solution for piracy that would affect broader performance of general-use computers.