Suppliers shipped 227,349 DTV sets to dealers in 2nd quarter, up ...
Suppliers shipped 227,349 DTV sets to dealers in 2nd quarter, up 166.7% from 85,241 in same 2000 quarter, CEA said. Statistics include sales of DTV-ready sets and those with integrated decoders. Dollar shipments climbed 90.5% in quarter to $406.68…
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million as average selling price fell 28.6% to $1,789. For first 6 months of 2001, DTV sales to dealers rose 162.4% to 461,907 sets and dollar volume grew 95.8% to $868.76 million. CEA praised DTV sales performance in June, when suppliers shipped 90,973 sets worth $159.46 million. CEA said June increase represented 3rd straight month of sales growth in 2001 and 82% rise from units shipped in June 2000. However, CEA said suppliers shipped 3.1% fewer DTV sets in 2nd quarter than in first (227,349 vs. 234,558) and dollar volume declined 12%. Nevertheless, CEA Pres. Gary Shapiro said 2nd quarter’s strong finish was proof that “consumers are clearly sold on digital quality.” He said “strong momentum” in DTV set sales should serve as “call” for broadcasters and other content creators “to provide more high-quality digitally originated programming” and for cable industry to resolve must- carry and cable-DTV product compatibility issues.