Online advertising will surpass broadcast TV advertising in 2015 and “become the single largest ad class by next year,” FTI Consulting said in a news release Monday. Online advertising will climb 10.3 percent over the next five years, from $37.5 billion in 2014 to $41.8 billion in 2015 and to $55.6 billion by 2018, FTI predicted. Broadcast ads will rise 4.2 percent in the same period, FTI said. “Broadcast ad revenues are expected to rise minimally in 2015 to $38.9 billion and to $45.5 billion by 2018,” the release said. Online advertising will surpass both broadcast and direct mail as the single largest advertising category, FTI said.

An NAB ex parte filing describing a meeting Thursday between numerous associations and wireless carriers and FCC staff is too brief and violates agency rules, said LPTV Spectrum Rights Coalition Director Mike Gravino in a formal complaint. The NAB filing doesn't meet “the level of disclosure required by the FCC” and asked that “a proper detailed filing be made as soon as possible,” Gravino said. The meeting involved commission staff and the Association for Public Television Stations, AT&T, the Competitive Carriers Association, CTIA, NAB, PBS, Sprint, T-Mobile and Verizon, said the NAB filing. The ex parte letter said NAB and APTS “discussed some of the potential challenges associated with the process of repacking broadcasters following the incentive auction,” while the wireless officials “discussed the importance of certainty and transparency in the spectrum reallocation process.” All participants “agreed to collaborate to allow as expeditious a transition as possible” and “to continue to engage on this issue,” the NAB ex parte letter said. “How was the agreed upon collaboration proposed to be structured?” asked Gravino, in a list of questions he said the ex parte filing should have specified, including what specific challenges were discussed, and whether low-power TV or translators were discussed at the meeting. “Does this “collaboration” rise to the level of collusion between sellers and buyers?” asked Gravino. The NAB filing ”does not meet the requirements for proper ex parte disclosure,” he said.

The compromise replacement for the HD carriage exemption proposed by the American Cable Association and NAB (see 1505280054) doesn't require carriers using the exemption to submit filings to the FCC on their progress toward being able to retransmit HD signals, WTA said in a filing posted Wednesday in docket 98-120. The FCC shouldn't do so either, said WTA, which supports the compromise plan.

Audio streaming services could charge more for their products and consumers would still pay for them, research from Atenga shows, said the firm in a news release Wednesday. ITunes could maximize revenue by raising its price from $25 annually to $15 monthly and Pandora could double its price from $5 to $10 per month, it said. Those surveyed were more conflicted over the issue of music choice versus quality, with about half responding that audio quality is less important than music choice. Those who preferred Spotify and YouTube, which allow users to select specific songs, not surprisingly showed more preference for choice over quality, the research shows. The survey of 857 American adults done by Atenga, a pricing consulting group, has a 95 percent confidence level with a margin of error of 2.5 percent.

The FCC released the text of 21st Century Communications and Video Accessibility Act items involving the National Deaf-Blind Equipment Distribution Program approved at its May 21 meeting. The released items are an order extending the program providing communications equipment to low-income individuals who are deaf-blind and an NPRM seeking comment on making it permanent.

Equal Employment Opportunity mid-term reports on FCC Form 397 must be filed June 1 for radio groups in Maryland, Virginia, Washington, D.C., and West Virginia with more than 11 full-time employees, said a reminder public notice issued by the Media Bureau Tuesday. “Other station groups must file a Form 397, on a rolling basis, on the four-year anniversary of the most recent filing deadline for the license renewal applications for the units’ stations, as those anniversaries arise.” The form requires licensees to identify an EEO compliance person, and attach their last two EEO public inspection file reports, said Wilkinson Barker broadcast attorney David Oxenford in a blog post Wednesday. The FCC uses the reports to assess broadcaster hiring outreach efforts, to make sure they were “sufficiently broad to attract applicants from all significant groups within the station’s service area,” Oxenford said. Every two months, new stations in different states will have to submit their reports, Oxenford said. “ Be prepared for the scrutiny that this will bring to your EEO performance,” he said. The Media Bureau has received “a number of inquiries” concerning the appropriate filing procedures for groups that include both radio and TV stations, or stations licensed to multiple states, and therefore multiple Form 397 deadlines, the PN said. Stations licensed to multiple states should have selected their renewal groups by now, the bureau said, while units containing radio and TV should file by the four-year anniversary of the filing deadline for the television station’s renewal application, the PN said. They don’t need to file by the earlier radio deadline, the PN said.

The Media Bureau granted waivers of secondary audio stream rules requested by American Cable Association and NAB, it said in an order Tuesday. As requested by ACA, hybrid cable systems that can’t pass through the secondary stream will be allowed to provide free set-top boxes that can do so to visually impaired customers. As ACA requested, customers seeking the boxes must verify that they are visually impaired, and cable carriers have to provide a box for every applicable TV in a customer’s home, the bureau said. The bureau also extended the compliance deadline for analog-only systems to June 12, 2018, the order said and granted NAB’s request for a six-month limited waiver of the audible crawl rule -- until Nov. 26 -- to allow more time for the necessary technology for transcribing emergency crawls to be adopted by broadcasters. An NAB-requested waiver of a requirement for visual but nontext-based information -- such as radar maps and other moving graphics -- to be included in the video description stream was granted with an 18-month time limit, the order said. A broadcaster requested waiver of including school closing information in secondary audio stream emergency description was also granted, the order said.(see 1505190057).

Comcast customers can use Amazon Fire TV and Fire TV Sticks to access HBO and Showtime TV Everywhere apps, Comcast said in a blog post. Subscribers can download the network’s app, and watch the TVE content after signing in with Xfinity credentials, Comcast said. “We now authenticate more than 90 networks across 18 devices and those numbers will continue to grow as new technologies and platforms emerge.”

Cox Communications asked the FCC Media Bureau to change the market of WMDE Dover, Delaware, to exclude the cable operator's systems in Fairfax County, Virginia. Those two areas are "in demonstrably distinct television markets, which are separated not only by vast distances and substantial geographic barriers, but also by significant economic and political boundaries," said the operator in a petition posted Wednesday in docket 12-1. "No market nexus exists between WMDE and the Cox Communities." Cox said WMDE is owned by Western Pacific Broadcast, where an executive had no comment Thursday. Western Pacific won one of the last TV station auctions, for WMDE, and got FCC approval to move it from Seaford to Dover (see 1302140060 and 1405020044). Cox noted that after that change, which moved the station to the Philadelphia market from a much smaller market, WMDE got Nielsen to move its designated market area to Washington. But the operator said Nielsen didn't reassign WMDE's city of license, Seaford, which remains in the Philadelphia DMA despite the broadcaster's "DMA-shopping activities."

Pandora’s acquisition of Next Big Sound will give it “a powerful analytics tool used by tens of thousands of music makers, labels and marketers looking for data and insights about artists and their fans,” Pandora said in a Tuesday announcement. Terms weren’t disclosed. “The combination of Pandora’s listening data and Next Big Sound’s analytical capabilities will create a vital source of data,” said Pandora CEO Brian McAndrews. Next Big Sound’s offering will be “enhanced through the addition of Pandora’s data on music preferences, patterns and trends,” Pandora said. “The acquisition will also benefit brands that advertise with Pandora by delivering access to insights that can help them identify artists to partner with and measure the reach and impact they achieve through those partnerships.”