SA Doubles Smart Speaker Projections; Challenges Include Not Exceeding Smartphone Functions
Amazon's Alexa voice assistant will continue to dominate the smart speaker space, finishing the year with 68 percent market share vs. Google Home's Assistant at 20 percent, Strategy Analytics reported Thursday. The recent flurry of product launches from Amazon, Sonos…
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and Google expands the choices and will lead to “increased scrutiny” by buyers, SA said. The researcher projects global smart speaker shipments to surge 300 percent to 24 million this year, nearly doubling its projections from February. Competition will heat up more in the next six to 12 months with addition of Facebook, Microsoft, Samsung and Sonos, and as operators announce plans to bring their own voice-based speakers to market, said SA. Challenges include Amazon Echo skills "often only provide a function that can already be achieved through a smartphone,” it said.