Hallmark Channel and Jim Henson Co. have donated ‘Kermit the Frog...
Hallmark Channel and Jim Henson Co. have donated “Kermit the Frog” image to FCC. Commission intends to make beloved amphibian of Sesame St. fame its “official spokesfrog” for promotional campaign on V-chip. Outgoing Comr. Tristani said frog would help…
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with “critical next step” in raising awareness among parents of ratings system and V-chip technology, which allows adults to filter out programs inappropriate for children. V-chip is in every TV 13 inches or larger sold since Jan. 1, 2000. Hallmark, when it was known as Odyssey channel, had conducted its own V-chip campaign with Kermit but decided to donate image to FCC.